A study was done on which NBA teams had the largest “Social Media Equity” or presence among social media outlets ( ie Facebook and Twitter) and I’m not saying Bring Back the Buzz or We Beelieve: Charlotte…take back your Hornets! had anything to with it 😉 but CHARLOTTE IS RANKED #4!!!

That means out of all 30 NBA teams Charlotte has the 4th largest presence!! (it takes into account our performance and market size)  

“In absolute terms, Charlotte performs relatively poorly in terms of social media metrics.  However, when we adjust for team performance and market size, the team does fairly well.  This indicates that the Charlotte market has fairly resilient fans, and likely speaks to the potential of the market if a consistent winning team is developed.”

Read the rest of the article here:

https://blogs.emory.edu/sportsmarketing/2013/09/02/social-media-equity-the-nba/ 

To give you an idea of just how much of an international brand the “Charlotte Hornets” are, I decided to post this map of the visits to ourwww.bringbackthebuzz.com website over the past year. Since July of last year we have had over 35,000 views from almost 100 different countries, as well as multiple visits from every single one of the states in the US. 

The other amazing thing about the “Charlotte Hornets” brand is that while the team is located in Charlotte, it is popular throughout the Carolinas. Between North Carolina and South Carolina we have had visits from people in over 313 different cities and towns. 

So dont ever let someone tell you that people outside of Charlotte don’t care about the Hornets!!

These are some of the new concepts for the Charlotte Hornets that have been circulating the web. We are not including the old logo because we realize the majority of people would vote for it and we want to get a feel for yalls feelings on the rest of them! VOTE!

A)

B)     (BIG DUBS DESIGN)

C)

D)

E)

F)

Anybody who remembers the Hornets noticed a slight change in the Teal of the jerseys through out the years. it wasn’t extreme enough for us not to consider it teal or get upset. With the upcoming name change a lot of people are showing concern because of the “Buzz City” campaign is more of a Carolina Blue & Purple as opposed to the classical Teal & Purple we are all so fond of. In my opinion I think this a just a transitional color for this year because the Bobcats already have a Carolina Blue in their scheme and it would really clash if you saw the cheerleaders wearing Bobcats shorts which are Carolina blue and then a teal shirt. You have to admit it would be too much going on for right now.

For the time being this gives the instant memory of the Hornets without interfering with their aesthetic  appeal for the last season. This being said who knows what the Marketing department is thinking and has planned for the future Hornets. I personally can only hope and pray that it is teal. A lot of people have asked us to start a push at the Bobcats to make sure this happens. I don’t think that is appropriate until we have some real proof that they are indeed going with this Blue.

Remember Carolina Blue was a part of the original Hornets scheme but it was only appropriate because Alexander Julian also threw in the Duke Blue in respect to both teams that created a rich college basketball history in this state. IMO if you use one, you have to use the other.

Some want to create a new look for the Hornets. Some say if it isn’t broke don’t fix it.

What Do You Think?

Who would you like to see your Charlotte Hornets play in the home opener in 2014?

(oh and ignore the Pelicans record in that otherwise amazing picture. Our buddy Rollin Bigdub Garcia made it and he happens to call New Orleans home.)

This was inspired by a very interesting response on Twitter!

With the big change coming it gives us the freedom to imagine an ideal identity. This fresh start presents the opportunity to pick our favorites aspects of the old Hornets and yet tweak it to suit our new modern tastes!

These are just a few Charlotte Hornet court designs. Please leave a comment with a link of any other court designs you find BUT we’d like to have you good folk vote on these on which you would prefer to see your Charlotte Hornets 2.0 play on in the Hive!

A)

B)

C)

D)

As I’m sure you guys have heard, all the day’s events will take place at the EpiCentre and we have confirmed former Hornets Muggsy Bogues, Rex Chapman, Dell Curry, Kendall Gill and Kelly Tripucka will be in attendance.

From 12:00-6:00pm, the Buzz City Family FanFest will take place at the EpiCentre Commons. The FanFest will include giveaways, games, face painters, caricaturists, balloonists, and, of course, Rufus and the Lady Cats. In addition, WFNZ will be broadcasting live from the EpiCentre studios from 12:00-7:00pm.

Starting at 5:00pm, the EpiCentre Pavilion will host the Buzz City Celebration. In conjunction with Alive After 5, the event will include a DJ, a band, giveaways, a photo station and televisions to watch a special announcement. In addition, many of EpiCentre’s venues will have special offers for season ticket holders.

The Bobcats have been unable to reach an agreement with Gerald Henderson, so they’re looking at sign-and-trade possibilities in order to get something in return for the guard.

With this happening the Bobcats have popped up on the short list for Monta Ellis…

So who do you think the Bobcats go for? Keep Hendo or Go for Ellis?

With the NBA Board of Governors meeting July 18th and one of the topics they will be discussing is whether or not they give their approval on the Bobcats 2014-15 season transition to the Charlotte Hornets!

Seems like the Bobcats are very confident they will get the go ahead! They sent out this email

After we RSVP’d we receive this e-mai!

HOPE TO SEE YOU ALL THERE!

GO HORNETS!