A study was done on which NBA teams had the largest “Social Media Equity” or presence among social media outlets ( ie Facebook and Twitter) and I’m not saying Bring Back the Buzz or We Beelieve: Charlotte…take back your Hornets! had anything to with it 😉 but CHARLOTTE IS RANKED #4!!!

That means out of all 30 NBA teams Charlotte has the 4th largest presence!! (it takes into account our performance and market size)  

“In absolute terms, Charlotte performs relatively poorly in terms of social media metrics.  However, when we adjust for team performance and market size, the team does fairly well.  This indicates that the Charlotte market has fairly resilient fans, and likely speaks to the potential of the market if a consistent winning team is developed.”

Read the rest of the article here:

https://blogs.emory.edu/sportsmarketing/2013/09/02/social-media-equity-the-nba/