Jon Martin’s Letter to Michael Jordan

Dear Mr. Jordan,

I was 7 years old when I attended my first professional basketball
game. It was 1992 and it was the Charlotte Hornets against your
Chicago Bulls. My dad, who was never a huge NBA fan, swung the
tickets to allow me to see my favorite team in person against the
greatest player in the world. It was surreal watching the Hornets in
person, instead of on our small TV tuned in to WJZY. I remember
standing there in awe during the player introductions, seeing Hugo run
out onto the court, seeing the fans morph into a single voice. It
really was magical.

That game started my passion for both basketball and the NBA. I
followed the Hornets religiously, even after the Panthers began in
1995 (though I do love my Panthers too). The Hornets were Charlotte’s
first love and, like any first love, always remained #1 in people’s
hearts. The Hornets moved to New Orleans in my senior year of high
school, and it was devastating. A giant piece of many lives was
ripped away for nothing more than greed, and it left a bitter taste in
many mouths.

While I continued following the Bobcats after their inception, many
fans did not. They were still angry at having THEIR team torn away,
and looked at the Bobcats as a replacement to the Hornets. Of course,
there are no replacements for the Hornets because of what they meant
to the community. The fact the Bobcats haven’t won very much, and
have managed to alienate people in the process with bad TV contracts
and a name no one liked, was just icing on the cake. The name Bobcats
doesn’t represent Charlotte – it represents one man, Bob Johnson.

While I go to as many Bobcats games as I can make (usually 15-20 a
year), the atmosphere is nowhere near the old Hive and the crowd only
seems to fill up when fans of the Knicks, Lakers, or Heat take over
the arena. It’s discouraging, and it’s not what the NBA in Charlotte
should be about.

I absolutely believe a name change will attract more fans. It will
re-energize people that are still bitter about the Hornets leaving in
the first place, and begin mending those bridges that were burned when
Shinn took our franchise to the Big Easy.

For people that say it’s “just a name”…they don’t understand. Like
a person’s last name, it represents history and significance that
can’t just be replaced. The name “Hornets” has cultural history in
Charlotte, which I’m sure you’re very aware of. Even when the Hornets
were bad, we were selling out the Charlotte Coliseum because, win or
lose, they were our team. And when something is yours, you don’t just
give up on it. There has never been a movement like this in
professional sports, and there’s a reason for this. The Carolinas
were passionate about the Hornets, and will be again. The teal and
purple. Hugo. The Honeybees. The Hive. Muggsy. LJ. Zo. That’s
OUR history, not New Orleans’. And while some may dismiss it as
simple nostalgia, it’s much more than that. It’s personal. To
everybody.

I would become a new season ticket holder for the first year of the
Charlotte Hornets 2.0, and I know others that would as well. You have
a good young foundation in place – Kemba, MKG, Bismack – and a good GM
running the show. Bring it all together, and bring the Hornets back
to Charlotte.

Because there’s another 7-year-old boy, somewhere, that should get to
experience the magic at The Hive for themselves.

Sincerely,

Jon Martin

Rachel Auwater’s letter to Michael Jordan

Dear Mr. Jordan,
I, along with many others, am writing to you in hopes that you will hear our plea. We are asking that you Bring Back the Buzz to the QC. “Plea” may sound desperate, but I don’t think that is much of an exaggeration for Charlotte NBA fans. So, if I may, ask that you read our letters and consider our request, as there is an opportunity to get the Hornets name back!
I am a 25 year old North Carolinian; Born and raised 30 minutes outside of the Queen City. You may know where I am going with that, but I’ll tell you anyways J I grew up during the Charlotte Hornets hay day, and remember it fondly! LJ, Muggsy, Zo, Rice, Davis….there were it! They mattered to the fans, young and old. Charlotte was always buzzing, pun intended, about our team. The Hive was always crazy and Hugo was so much fun! Those were great memories…memories of a winning attitude, crazed fans, and pride in our city, but those memories seem so long ago. The coliseum is gone, the air is stale, and the fans are detached. So, where do we go from here? Easy, Bring Back the Buzz!
The former ownership left a terrible taste in our mouths, but we have new ownership and a huge opportunity to get the change Charlotte NBA fans need. We need to pounce on the opportunity, so I’ll give you a few reasons why the Hornets belong in the QC:
• The “Hornets” name has ties to Charlotte that date back to the Revolutionary War.
• The Bobcats name is directly tied to the worst winning percentage in NBA history and a terrible, former owner!
• Charlotte Hornets gear is selling like crazy and the purple/teal combo is everywhere.
• We have a new owner, coach, talent, and philosophy that deserve a winning name.
• TWCA would be the perfect Hive 2.0…it’s in the heart of Charlotte.
I could go on, believe me, but I understand an owner’s time is important. So, thank you so much for using that time to read my letter. Things have been falling into place, and it is our time to take action and get the Charlotte Hornets back!

Sincerely,
Rachel Auwater

Letters To Jordan (Revamped)

So we finally have a way to get some things on Jordan’s desk! We are working on a muti-dimensional portfolio of why they should rebrand! Part of our portfolio will enclose all of the previous letters to Jordan all of you guys sent us and hopefully an arsenal of more! Here are some points you should make in your letters!

-why this will bolster your interest in team

-sense of ownership

-if you are a bobcats fan why would you want this

-buying of tickets

-appeal to emotion 

-etc.

all letters we receive will be posted on our blog and also sent to Jordan ASAP (Unless we are told otherwise)

Send it to us at bringbackthebuzz@yahoo.com

Please Message Us!

Guys, we have a follower and supporter of Bring Back the Buzz that is going through a really rough time right now. He recently lost his newborn son to complications with a malformed vessel and not enough blood was able to get to the little guys heart. His friend contacted us and asked if we could help. We are trying to come up with a way to do something special for him and maybe get him out to a game. If anyone knows anyone in PR for the Cats or has any connections please send us a message.

This is the Christmas season and it would be nice to be able to reach out and help someone in our community.

Thank you!

Our Turn Charlotte!

536418_492757547421228_551391433_n

For almost 3 years now we’ve been working to get the Hornets name back to the original Hive of its rebellion. For almost 3 years my Brother and I have been called almost every name imaginable, nostalgic, pipe dream smokers, delirious, and many more we cannot post! Our first fight was to let people know we are B**Cats fans. Though we have never been thrilled about the name because of how it represented Bob Johnson’s ego we have always supported the NBA in Charlotte and have wanted what is best for it to survive and thrive in the metropolis that we were born and raised in. We know what this city is capable of; we all witnessed it first hand with the Hornets.

Admittedly, when we started, this was a seemingly an unachievable goal. There was no news on possible NO name change or even discussions on blogs about it. Then we met John Morgan of We Beelieve. Suddenly we didn’t feel so crazy. There were more people that felt the same as we did. We had no experience in social media or how to run a campaign. The 3 of us started brainstorming and the idea that we all agreed upon was that we needed to take this movement off the computer screen and onto the streets. This is where the idea of the Swarm Time Warner was born. The mission was to find as many people crazy like us, get them in Hornets gear, and recreate as best we could the atmosphere of the ‘Ol Coliseum. This was a HUGE success. We erupted into the arena with “Charlotte Hornets” chants and carried them from the entrance to the nosebleeds. IT WAS MAGICAL! We were the loudest people in the arena. We ran into people who had no idea we existed and they happily joined in our cause. By the time the game was over we had a couple hundred people chanting in the lobby of Time Warner Cable Arena. Then the phone calls from radio and TV stations started flooding in. Charlotte Beelieved once more!

As if on cue New Orleans came under new management and rumors started floating to the surface of a NOLA rebrand. Understandably we freaked out! Over the past year everything has fallen into place! Tom Benson hinted at a new name, then, Benson unofficially said in David Stern’s face that it was happening. The assistant commissioner comes to Charlotte and while we are in the arena we get wind of discussions about a Hornets rebrand in Charlotte with Jordan himself. Jordan said that if the community showed interest that they would “look into it”. We find out NOLA’s colors for the team and then days later we have a name for NEXT SEASON….The Pelicans….!

This means the ball is in our court! The People have always been the backbone of this movement and they have done an amazing job. Such passion! We are now on the home stretch and our job is to plead like never before for this city’s history and identity back.

If you want this name back as bad as we do you have to get off your computer and join us on the streets! We will be holding another Swarm Time Warner event January 19th as we take on the Kings! It is imperative we show Jordan how WE feel! BRING BACK THE BUZZ!

(link to Swarm Time Warner event on facebook)