For almost 3 years now we’ve been working to get the Hornets name back to the original Hive of its rebellion. For almost 3 years my Brother and I have been called almost every name imaginable, nostalgic, pipe dream smokers, delirious, and many more we cannot post! Our first fight was to let people know we are B**Cats fans. Though we have never been thrilled about the name because of how it represented Bob Johnson’s ego we have always supported the NBA in Charlotte and have wanted what is best for it to survive and thrive in the metropolis that we were born and raised in. We know what this city is capable of; we all witnessed it first hand with the Hornets.
Admittedly, when we started, this was a seemingly an unachievable goal. There was no news on possible NO name change or even discussions on blogs about it. Then we met John Morgan of We Beelieve. Suddenly we didn’t feel so crazy. There were more people that felt the same as we did. We had no experience in social media or how to run a campaign. The 3 of us started brainstorming and the idea that we all agreed upon was that we needed to take this movement off the computer screen and onto the streets. This is where the idea of the Swarm Time Warner was born. The mission was to find as many people crazy like us, get them in Hornets gear, and recreate as best we could the atmosphere of the ‘Ol Coliseum. This was a HUGE success. We erupted into the arena with “Charlotte Hornets” chants and carried them from the entrance to the nosebleeds. IT WAS MAGICAL! We were the loudest people in the arena. We ran into people who had no idea we existed and they happily joined in our cause. By the time the game was over we had a couple hundred people chanting in the lobby of Time Warner Cable Arena. Then the phone calls from radio and TV stations started flooding in. Charlotte Beelieved once more!
As if on cue New Orleans came under new management and rumors started floating to the surface of a NOLA rebrand. Understandably we freaked out! Over the past year everything has fallen into place! Tom Benson hinted at a new name, then, Benson unofficially said in David Stern’s face that it was happening. The assistant commissioner comes to Charlotte and while we are in the arena we get wind of discussions about a Hornets rebrand in Charlotte with Jordan himself. Jordan said that if the community showed interest that they would “look into it”. We find out NOLA’s colors for the team and then days later we have a name for NEXT SEASON….The Pelicans….!
This means the ball is in our court! The People have always been the backbone of this movement and they have done an amazing job. Such passion! We are now on the home stretch and our job is to plead like never before for this city’s history and identity back.
If you want this name back as bad as we do you have to get off your computer and join us on the streets! We will be holding another Swarm Time Warner event January 19th as we take on the Kings! It is imperative we show Jordan how WE feel! BRING BACK THE BUZZ!