Remember a couple years back when everybody replaced their profile pic with their ‘doppelganger’? Well we’re going to do something similar to that during the week leading up to the draft. Starting at midnight, June 21st, we’re going to encourage all the True Beelievers out there to replace their current profile photo with the “Hugo 2012: A Change We Can Beelieve In” Campaign poster. We’re going to leave it up until the night of the draft, one week later. It’s that simple. Let’s take this thing global, gang!

(Click Picture for Facebook Event)